10 Barrel and BendTrails

The Bend Trails Blog

10 Barrel is The Official Beer of BendTrails!

Two things everyone loves about Bend, Oregon are the great mountain biking and the great beer — and now that combination is getting even better!

On May 1st, 10 Barrel Brewing Co became the title sponsor and “Official Beer” of BendTrails. This new partnership opens up some great opportunities for both brands to connect with a big group of beer-drinking and mountain biking fans.

“BendTrails was created for our local mountain biking and trail running community and with 10 Barrel’s support we’ll be able to continue to improve and extend the website for our users.” said Valerie Rekward, BendTrails partner and Sponsor Advocate.

“It’s a great fit for 10 Barrel too, because partnering with BendTrails fits nicely with our mission to ‘brew beer, drink beer, and have fun doing it.’” added Andy Goggins, Marketing Director for 10 Barrel Brewing Co.

No other brewery does as much to give back to our local trails, and this partnership solidifies that. I can’t wait to build new trails with the 10 Barrel crew this year. They work hard and they always bring some ice cold beer! — Joe Myers

According to site designer Robert Rekward: “While it’s a fun project we all enjoy working on, the BendTrails website receives 50,000 page requests and 20,000 site visits per month and that kind of traffic requires an industrial-strength web server and a lot of man-hours to keep humming along — and it wouldn’t be possible without our great team and some strong sponsor support. Having a local brand like 10 Barrel taking the lead is just awesome! Plus, you know, the beer!”

One thing 10 Barrel and BendTrails share in common is local roots. 10 Barrel Brewing Co. launched in 2006 and is celebrating its 10 Year Anniversary with a party at their Eastside Pub on Saturday, May 13th starting at 4:00 p.m. While BendTrails, originally conceived by Joe Myers as a social media project in 2012 to connect trail users and share information, has grown by leaps and bounds since the website was launched in 2015.

10 Barrel Brewing Co - The Official Beer of BendTrails

10 Barrel Brewing Co is The Official Beer of BendTrails

In an effort to make good use of this sponsorship funding, BendTrails has some website upgrades to look forward to. “In summer of 2017, users can expect some great site upgrades like: a simplified subscription manager for trail updates to make it easier to keep tabs on your favorite trails; a shiny new rating tool to discover fresh trails; we are also working on adding some “epic” rides for our users looking for something more, well, epic; and continuing to add additional trails as time allows. Want to find something flowy with great views? How about a lungbuster or a techno derailleur smasher? We aim to help.” Troy Arnold, BendTrails technology guru, beer drinker, and partner added.

Both 10 Barrel and BendTrails leadership teams are looking forward to a long and mutually beneficial partnership that will work to keep Central Oregon’s mountain biking and trail users safe, informed and armed with some of the best beer that money can buy.

About BendTrails:

BendTrails.org is Central Oregon’s mountain biking homepage featuring maps of over 150 local trails, user-generated condition reports, news, photos, videos, and events. The mobile-compatible, GPS enabled website is a handy tool for when you are out on the trails, and the Instagram, Twitter, and Facebook feeds are a great place to get daily updates.

About 10 Barrel Brewing Co:

10 Barrel Brewing Co. is a Bend, Oregon-based brewery with one simple mindset…brew beer, drink beer and have fun doing it. 10 Barrel’s year-round and limited-release beers can be found in retail throughout Oregon, Washington, Idaho, Colorado and California, and at its pubs in Bend, Portland, Boise, Denver and San Diego. For more information, check out 10barrel.com or get social on Facebook, Instagram, and Twitter.

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